Studies conducted by the mobile phone company Sony Mobile researched Instagram and other social media platforms. This way the company established a list of 30 places that were most photographed and posted on social media. And the tenth place of the list is held by the Machu Picchu in Peru near Cusco! Machu Picchu is Peru's main tourist attraction and not to forget, one of the seven new world wonders! Now it is also the most photographed place in South America by users of Instagram, and it holds the tenth place worldwide. Other destinations we can find on the list are the Eiffel Tower in France, the Coliseum in Rome, the Burj Khalifa in Dubai and the Big Ben in the United Kingdom. The marketing manager of Sony Mobile Peru says that "photography has become a vital part of any trip, achieving an indisputable relationship." He also emphasizes how important this research is, as we receive more insights on the importance of photography in users holidays. There is an "indisputable relationship" between the destination people choose and the number of time they have seen photographs of this destination on social media, taken by users. 50% of the respondents choose their destination based on the pictures other users take on their holidays, and 45% use Instagram to get inspiration for the next place to visit and photograph. Machu Picchu is, without a doubt, a mystical and fascinating place in Peru that inspires and surprises the world, now through social networks.